The central challenge of this campaign was comprehension. Even energy-sector audiences struggled to understand how eSteam worked. The opportunity was clarity. Vicinity Energy's eSteam platform combines local renewable energy generation with smart energy sourcing, delivering dependable heat with dramatically lower operating costs.
Company
Vicinity Energy
Timeline
2024
—
2025
Role
Art Director
Overview
Vicinity Energy provides renewable heating and cooling to buildings and campuses across major cities.
My goal was to translate a technically complex product into a clear, intuitive value proposition.
Approach
My approach centered on simplifying the message, highlighting cost savings, and crafting creative that empowered the audience rather than overwhelming them with technical detail. When you make the value feel simple and intuitive, the decision to adopt a new platform becomes simple too.
System
The campaign launched across digital, social, and B2B channels with a unified design system and messaging framework. A technically complex product became a clean, repeatable value story: innovative, proven energy that saves money on day one.
The central challenge of this campaign was comprehension. Even energy-sector audiences struggled to understand how eSteam worked. The opportunity was clarity. Vicinity Energy's eSteam platform combines local renewable energy generation with smart energy sourcing, delivering dependable heat with dramatically lower operating costs.
Company
Vicinity Energy
Timeline
2024
—
2025
Role
Art Director
Overview
Vicinity Energy provides renewable heating and cooling to buildings and campuses across major cities.
My goal was to translate a technically complex product into a clear, intuitive value proposition.
Approach
My approach centered on simplifying the message, highlighting cost savings, and crafting creative that empowered the audience rather than overwhelming them with technical detail. When you make the value feel simple and intuitive, the decision to adopt a new platform becomes simple too.
System
The campaign launched across digital, social, and B2B channels with a unified design system and messaging framework. A technically complex product became a clean, repeatable value story: innovative, proven energy that saves money on day one.